Small by design. Senior by default.
A studio built around one standard: Built fewer projects better. We take on a limited number of projects each year — because quality and volume have never been compatible.
Tobias Hetzenegger
Tobias Hetzenegger
Years in the Making
Five years of working with early-stage companies teaches you something that no brief ever states directly: most website projects struggle for the same reasons, in the same order, every time.
The ethos of this studio runs did not come from a course or a framework. It came from five years of working with startups and scale-ups across the DACH region and watching the same problems surface, in the same sequence, on project after project.
Scope that was never properly defined. Content that arrived after the design was approved. Stakeholders who were not aligned until the site was in development. Feedback that arrived in fragments and sent the design in circles. Deadlines that approached with many steps to go.
After enough projects, the pattern becomes impossible to ignore — and so does the solution.
Therefore we are proud to say, that the approach this studio runs today was not designed in a week. It was built project by project, learning by learning, over years of practical experience working closely with founders and commercial teams in Europe.
And just like the clients we have had the pleasure working with, we do not plan to stop growing and evolving.
The Way we Operate
Behind every deliverable are three commitments we make to every client — and to the work itself.
Good is not enough
Satisfying deliverables is easy. Leaving a lasting positive impression by exceeding expectations is what we aim for.
No surprises. Ever.
A transparent process combined with proactive communication is what we believe in to build not only trust, but work you can be proud of.
Built to be proud of.
Every decision made on a project is held against one question: is this the right way to do it? Not the fastest, not the easiest — the right way.
Based in Munich. Loved Everywhere.
This is a test Item
The Market we now best
Years of working with Swiss and German companies have built an intuition for this market, it's regulations and it's user expectations.
Always open to the right project.
Our focus is the DACH region. Our curiosity is not. If you are based elsewhere and what you read here resonates, reach out.
Media Assets
Download the official Leitbild logos in a wide range of file formats and variations.
Ready to Take the next Step?
Tell us who you are and what you're building towards. We'll tell you honestly whether we're the right fit — and what a project would look like.